OGO: Route 66 recognition road trip (SOCIAL MEDIA CAMPAIGN)
"Of 1,000 people polled, 70 percent wish they received more recognition, and 83 percent admit they could do more to recognize others. That’s why we’ve created OGO (Oh Great One!), a movement to spread the message to people around the world — and across the U.S. — that a little recognition goes a long way.
To give people a chance to share their stories and recognize others, we took OGO to the streets with the OGO: ROUTE 66 RECOGNITION ROAD TRIP."